Behind the Camera

Stepping out from behind the camera.

Independent documentary Filmmaker Issac Goeckeritz has been seeing the world from behind a camera viewfinder since he was 10 years old. His do-it-yourself work ethic has put a lot of responsibility onto his shoulders, so when Issac’s one-man operation asked Opolis to re-brand him and re-think his digital presence, it was a big leap. We started by dumping his corporate-sounding company name in favor of his own actual name-sounding name. Then, after exploring a range of logo ideas (see above), we settled on a clean and elegant word-mark with an iconic red dot to represent the “now recording“ light. Next, we streamlined his website, which shifts from a clean white background to a black backdrop while viewing his work. It’s a dramatic move that provides all the drama of the local multiplex, without the exorbitant popcorn tax.