Alphabets, Holidays & Chukka Boots

December 8th, 2010

Old movie marquee letters get a new life for this upcoming Dr. Marten's campaign.

For Dr. Martens holiday campaign, we bought up piles of old theater marquee letters and put together window displays with changeable holiday messages. With all these letters in the office, we soon found it impossible to resist the temptation to create some messages of our own.

Meticulously organized on the studio floor.
It's true.