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Nike, environment
Max To Maxim Timeline
In 1987, the Nike Air Max and its visible window of air revolutionized shoe cushioning. It was such a success, Nike might fairly be blamed for the international air shortage of 1994 (with oxygen masks randomly deploying on airplanes and children crying over limp balloons). But history, however damning, must be chronicled. So our friends in Beaverton had us to create a timeline to chart the evolution of the Air Max, from its origins to the 2009 Air Maxim. The timeline shipped globally as a kit for installation in retail and gallery spaces. After the dust settled, over 30 years worth of shoes, biographies and anecdotes had been woven together using wild illustrations, simulated polaroids, giant racing bibs and reams of masking tape.
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Nike, environment
Max To Maxim Timeline
The footwear designers stories and cultural touchstones were highlighted with illustrations by James Blagden, while the research and writing tasks were shared by Office of AIR, Rick Albano, and Opolis.
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Nike, environment
Max To Maxim Timeline
The footwear designers stories and cultural touchstones were highlighted with illustrations by James Blagden, while the research and writing tasks were shared by Office of AIR, Rick Albano, and Opolis.
Tags
close
Nike, environment
Max To Maxim Timeline
The footwear designers stories and cultural touchstones were highlighted with illustrations by James Blagden, while the research and writing tasks were shared by Office of AIR, Rick Albano, and Opolis.
Tags
close
Nike, environment
Max To Maxim Timeline
The footwear designers stories and cultural touchstones were highlighted with illustrations by James Blagden, while the research and writing tasks were shared by Office of AIR, Rick Albano, and Opolis.
Tags
close
Nike, environment
Max To Maxim Timeline
The footwear designers stories and cultural touchstones were highlighted with illustrations by James Blagden, while the research and writing tasks were shared by Office of AIR, Rick Albano, and Opolis.
Tags
close
Nike, environment
Max To Maxim Timeline
The footwear designers stories and cultural touchstones were highlighted with illustrations by James Blagden, while the research and writing tasks were shared by Office of AIR, Rick Albano, and Opolis.
Tags
close
Nike, environment
Max To Maxim Timeline
The footwear designers stories and cultural touchstones were highlighted with illustrations by James Blagden, while the research and writing tasks were shared by Office of AIR, Rick Albano, and Opolis.
Tags
close
A Little Bit About Us
Formed in 2002, Opolis Design, known on the street as Opolis Design (or more irreverently, Opolis), is everything you've heard it to be. It has consistently produced work that is not unimpressive for Nike, ESPN, adidas, Dr. Martens and a cavalcade of other respected brands that make people say, "Well, that's some cavalcade of respected brands."
To learn more about Opolis Design, visit your local library.
2240 N Interstate Avenue
Suite 200
Portland, Oregon 97227
o 503.287.7722 f 503.280.7788
info@opolisdesign.com
